::-webkit-input-placeholder {
    color:    #999;
    font-style: italic;
}
:-moz-placeholder {
    color:    #999;
    font-style: italic;
}
:-ms-input-placeholder {
    color:    #999;
    font-style: italic;
}

.placeholder{
    font-style: italic!important;
    color: #999!important;
}